Mar Tech Guru

Marketing Cloud Intelligence Report types  Data Canvas: A suite of visualization capabilities, Data Canvas combines dashboarding with sophisticated data discovery tools to enable you to create compelling, data-driven stories and analyses. SmartLenses: Our AI-powered one-click dashboards, SmartLenses, take care of KPI setup and data modeling from key channels automatically. Instantaneously see the most important metrics and trends that inform more effective business decisions and drive positive outcomes. Einstein Marketing Insights: AI-powered Einstein Marketing Insights analyze marketing campaigns and automatically reveals strategic tweaks so you can capitalize on what’s working and course correct what’s not. Custom Analytics: Ready to deploy your own predictive or prescriptive models across all of your marketing data? Intelligence provides analytics power users with deep analytical and developer tools including R and Python support.  

Datorama Key Integration Capabilities APIConnect: Access the most extensive—and fastest growing—library of marketing APIs, plus popular databases, cloud storage platforms, and big data environments. Intelligence APIs cover the full spectrum of the marketing and advertising technology ecosystem: social, search, display, video, programmatic, web analytics, CRM, email, and more. TotalConnect: Purpose-built for marketers, TotalConnect automates the ingestion, cleansing, collection, and data model mapping of all of your file-based reporting sources—crucial steps that manual approaches struggle to keep up with, even with advanced skill sets. Plus, continuous machine learning means Intelligence keeps getting more intelligent, gaining insight from the hundreds of thousands of data streams active in the Intelligence platform daily. LiteConnect: Simplify data ingestion and analysis of single data files. Using LiteConnect, drag data files into Intelligence and watch Intelligence visualize them...

Interaction studio Campaign Types Marketing Cloud Personalization campaign types. • Web Campaigns: To support web campaigns, developers are responsible for integrating Personalization with the client's website (or websites) and developing web templates that business users can leverage to build campaigns, including A/B/n and rules-based tests. • Server-Side Campaigns: Developers can configure templates specifically for server-side campaigns by leveraging a similar approach as web campaigns. A business user can still control test configuration and setup but collaborates more closely with their development team to leverage Personalization's Event API correctly for their campaign execution. • Email Campaigns: Although email campaigns are developed through the Personalization UI, they require some basic knowledge of HTML. Depending on the business users' capabilities, developers could have limited or no involvement in open-time email campaign development. • Mobile Cam...

This feature is available in the following Studios: 1. Content Builder Go to Email Studio Under the Content Builder Emails tab, click on the email that needs to be sent On the top-right, click on the 'Send' button While configuring Step 2 (SELECT AUDIENCE), click on 'Advanced Exclusions' on the right-bottom to see the 'Exclusion Script' option. 2. Journey Builder Go to the Journey Click on the Email Activity and select the Email Select the Delivery Options tab on the left to see the 'Exclusion Script' option. 3. Automation Studio Option 1 Go to Automation Studio Drag the 'Send Email' Activity into the workflow Create a new Email Activity or select an existing one and select the email While configuring Step 3 (SELECT AUDIENCE), click on 'Advanced Exclusions' on the right-bottom to see the 'Exclusion Script' option. Option 2 Go to Email Studio Hover over the Interactions tab and click User-Initiated Emails. Click Create. Enter the n...

Interaction Studio is a Salesforce Marketing Cloud answer for real-time personalization and interaction management. But what precisely does this mean? To begin, because of this organizations (especially marketers) could be capable of selling applicable services and products to their clients and potentialities in real-time thru channels consisting of web, email, and cell with gives which are precise and unique. For example, while clients browse your website and navigate to distinct pages, the interactions may be recorded after which used to generate product recommendations, gives, domestic web page imagery, and different content material suggestions, which they are able to view in real-time as they retain to browse your internet site. Consider your internet site to be dynamic for every person customer! Salesforce Interaction Studio (Marketing Cloud Personalization) is greater than only an effective merchandising platform; it additionally has the capacity to harness information and use i...