Salesforce Marketing Cloud CDP is designed to help marketers collect, unify, segment, and activate customer data across various touchpoints. By creating a single view of the customer, businesses can deliver more personalized and engaging experiences. The platform integrates seamlessly with other Salesforce products, making it a versatile solution for companies already invested in the Salesforce ecosystem. Pricing Tiers Salesforce Marketing Cloud CDP pricing typically varies based on several factors, including the size of your organization, the number of customer profiles, and the specific features required. While Salesforce does not publicly disclose detailed pricing information, here are some common factors that influence the cost: Base Subscription Fee: This is the foundational cost for accessing the CDP platform. It includes core features such as data unification, identity resolution, and basic segmentation. Number of Customer Profiles: Pricing often scales with the number of custom...
Salesforce Customer 360 - Marketing Cloud Intelligence, Personalization, CDP