Mar Tech Guru

With Marketing cloud Enterprise and Corporate accounts, Salesforce included a new reporting feature Datorama Reports in the Marketing Cloud. Types of Datorama Reposts in Marekting cloud:- a) Standard Datorama Reports which are included with Enterprise and Corporate accounts. b) Advanced Datorama Reports which is a premium reporting feature. c) Datorama Platform - Entire new org with complex features and Cross-platform integration, multichannel reporting. Datorama Reports for Marketing cloud which includes 5 Dashboards:- 1) Email Overview Dashboard  2) Email Deliveries Dashboard  3) Email Engagement Dashboard  4) Email Performance Dashboard  5) Journey Performance by Email dashboard Datorama Reports for Marketing cloud Advanced which includes:- 1) Create and Customize Dashboards 2) Create Edit Dimensions and Measurements 3) Query and export granular Data  4) Optimize cross-channel with ready-made apps

Reports  The cloud platform will provide us a standard report of each metric on basis of the how costumer is reacting on Communications( Email or SMS or Mobile app Notification). Standard Reports List Open Rate: How many people actually open our communication  Click rate: Link or page we gave in email, Percentage of the people clicked