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Showing posts from October 16, 2022

Exclusion Scripts Salesforce Marketing Cloud

This feature is available in the following Studios: 1. Content Builder Go to Email Studio Under the Content Builder Emails tab, click on the email that needs to be sent On the top-right, click on the 'Send' button While configuring Step 2 (SELECT AUDIENCE), click on 'Advanced Exclusions' on the right-bottom to see the 'Exclusion Script' option. 2. Journey Builder Go to the Journey Click on the Email Activity and select the Email Select the Delivery Options tab on the left to see the 'Exclusion Script' option. 3. Automation Studio Option 1 Go to Automation Studio Drag the 'Send Email' Activity into the workflow Create a new Email Activity or select an existing one and select the email While configuring Step 3 (SELECT AUDIENCE), click on 'Advanced Exclusions' on the right-bottom to see the 'Exclusion Script' option. Option 2 Go to Email Studio Hover over the Interactions tab and click User-Initiated Emails. Click Create. Enter the n...

What is Salesforce Marketing Cloud Personalization? (Marketing Cloud Interaction Studio)

Interaction Studio is a Salesforce Marketing Cloud answer for real-time personalization and interaction management. But what precisely does this mean? To begin, because of this organizations (especially marketers) could be capable of selling applicable services and products to their clients and potentialities in real-time thru channels consisting of web, email, and cell with gives which are precise and unique. For example, while clients browse your website and navigate to distinct pages, the interactions may be recorded after which used to generate product recommendations, gives, domestic web page imagery, and different content material suggestions, which they are able to view in real-time as they retain to browse your internet site. Consider your internet site to be dynamic for every person customer! Salesforce Interaction Studio (Marketing Cloud Personalization) is greater than only an effective merchandising platform; it additionally has the capacity to harness information and use i...