Mar Tech Guru

Marketing Cloud Intelligence Report types  Data Canvas: A suite of visualization capabilities, Data Canvas combines dashboarding with sophisticated data discovery tools to enable you to create compelling, data-driven stories and analyses. SmartLenses: Our AI-powered one-click dashboards, SmartLenses, take care of KPI setup and data modeling from key channels automatically. Instantaneously see the most important metrics and trends that inform more effective business decisions and drive positive outcomes. Einstein Marketing Insights: AI-powered Einstein Marketing Insights analyze marketing campaigns and automatically reveals strategic tweaks so you can capitalize on what’s working and course correct what’s not. Custom Analytics: Ready to deploy your own predictive or prescriptive models across all of your marketing data? Intelligence provides analytics power users with deep analytical and developer tools including R and Python support.  

Datorama Key Integration Capabilities APIConnect: Access the most extensive—and fastest growing—library of marketing APIs, plus popular databases, cloud storage platforms, and big data environments. Intelligence APIs cover the full spectrum of the marketing and advertising technology ecosystem: social, search, display, video, programmatic, web analytics, CRM, email, and more. TotalConnect: Purpose-built for marketers, TotalConnect automates the ingestion, cleansing, collection, and data model mapping of all of your file-based reporting sources—crucial steps that manual approaches struggle to keep up with, even with advanced skill sets. Plus, continuous machine learning means Intelligence keeps getting more intelligent, gaining insight from the hundreds of thousands of data streams active in the Intelligence platform daily. LiteConnect: Simplify data ingestion and analysis of single data files. Using LiteConnect, drag data files into Intelligence and watch Intelligence visualize them...