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Interaction studio campaigns

Interaction studio Campaign Types

Marketing Cloud Personalization campaign types.

• Web Campaigns: To support web campaigns, developers are responsible for integrating Personalization with the client's website (or websites) and developing web templates that business users can leverage to build campaigns, including A/B/n and rules-based tests.

• Server-Side Campaigns: Developers can configure templates specifically for server-side campaigns by leveraging a similar approach as web campaigns. A business user can still control test configuration and setup but collaborates more closely with their development team to leverage Personalization's Event API correctly for their campaign execution.



• Email Campaigns: Although email campaigns are developed through the Personalization UI, they require some basic knowledge of HTML. Depending on the business users' capabilities, developers could have limited or no involvement in open-time email campaign development.

• Mobile Campaigns: Personalization can support campaigns for display on mobile devices by using responsive HTML (HTML5) in its standard web templates feature or through integration with native iOS and Android mobile apps.


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