Skip to main content

Interaction studio campaigns

Interaction studio Campaign Types

Marketing Cloud Personalization campaign types.

• Web Campaigns: To support web campaigns, developers are responsible for integrating Personalization with the client's website (or websites) and developing web templates that business users can leverage to build campaigns, including A/B/n and rules-based tests.

• Server-Side Campaigns: Developers can configure templates specifically for server-side campaigns by leveraging a similar approach as web campaigns. A business user can still control test configuration and setup but collaborates more closely with their development team to leverage Personalization's Event API correctly for their campaign execution.



• Email Campaigns: Although email campaigns are developed through the Personalization UI, they require some basic knowledge of HTML. Depending on the business users' capabilities, developers could have limited or no involvement in open-time email campaign development.

• Mobile Campaigns: Personalization can support campaigns for display on mobile devices by using responsive HTML (HTML5) in its standard web templates feature or through integration with native iOS and Android mobile apps.


Labels:

Comments

Post a Comment

Popular posts from this blog

Media buy Key - Salesforce Intelligence

What precisely is the MediaBuy Key? The MediaBuy Key is a unique identifier robotically assigned to each media purchase in Datorama. A media purchase refers back to the manner of buying marketing and marketing area or time on numerous channels, including social media, seek engines, or websites. By imparting an identification for every media purchase, the MediaBuy Key permits customers to display and examine their overall performance throughout exceptional channels and campaigns. The MediaBuy Key is a strong function on Datorama that facilitates organizations to optimize their media shopping for sports and enhance advertising and marketing strategies. By using the MediaBuy Key, customers can song and examine media purchase overall performance throughout numerous channels and campaigns, benefit from higher insights into the target market, and optimize budgets. If you intend to enhance advertising and marketing intelligence and analytics, consider using the MediaBuy Key. How does it funct...
Post a Comment
Read more