Mar Tech Guru

Measurements : Are simply numbers whose purpose is to count or quantify given dimension values. For example, impressions, clicks, and conversions are data measurements.  Dimensions : Are usually a textual description or characteristic of a given field. Examples include campaign name, site name, and creative type. Note that sometimes, dimensions can contain numbers. Since these aren’t for the purpose of quantification, but rather as a form of textual description, they’re still considered to be dimensions. For example, campaign ID may consist of a string of numbers, but only as a form of identification and not for the purpose of summation. Dimension Types a)       Entity Dimensions – Entity Key, Entity Name, Entity Attribute. b)      General Dimension – Date, Variable.

Pre Requirements for the  Salesforce Accredited Datorama Associate exam :    The exam consists of Multiple-choice questions with, theoretical questions and technical questions which require you to log into the Datorama platform and complete exercises. Mandatory training modules  : 3 online platform training courses need to be completed prior to taking this exam - email  Datorama_Partners_Training@salesforce.com  to request access. Admin - Platform Fundamentals Admin - Platform Intermediate Admin - Platform Advanced Take the  Virtual Bootcamp for Partners  University Course which contains training for all exam content Pass the  Bootcamp Exam for Partners  which serves as a prerequisite exam - passing this prerequisite exam will allow you to register for the Datorama Associate exam Successfully complete the  Media Transparency Center - Deep Dive  University Course  Review the  CRM Data Stream Types Enablement Regis...

With Marketing cloud Enterprise and Corporate accounts, Salesforce included a new reporting feature Datorama Reports in the Marketing Cloud. Types of Datorama Reposts in Marekting cloud:- a) Standard Datorama Reports which are included with Enterprise and Corporate accounts. b) Advanced Datorama Reports which is a premium reporting feature. c) Datorama Platform - Entire new org with complex features and Cross-platform integration, multichannel reporting. Datorama Reports for Marketing cloud which includes 5 Dashboards:- 1) Email Overview Dashboard  2) Email Deliveries Dashboard  3) Email Engagement Dashboard  4) Email Performance Dashboard  5) Journey Performance by Email dashboard Datorama Reports for Marketing cloud Advanced which includes:- 1) Create and Customize Dashboards 2) Create Edit Dimensions and Measurements 3) Query and export granular Data  4) Optimize cross-channel with ready-made apps

Reports  The cloud platform will provide us a standard report of each metric on basis of the how costumer is reacting on Communications( Email or SMS or Mobile app Notification). Standard Reports List Open Rate: How many people actually open our communication  Click rate: Link or page we gave in email, Percentage of the people clicked